Premium Flooring at Unbeatable Prices: How Do We Do It?

Are these products first quality products? My local retailer says they are not because your pricing is so low.

Yes.:  This is definitely one of our most common questions we receive on a daily basis. The answer is quite simple, YES. Why wouldn't they be?

Why would stores tell us that?

For some reason this is a scare tactic that some local flooring stores LOVE to use to scare you, the consumer, away from buying online. I'm sure that is works well on some consumers but the majority just don't fall for it. When I was looking to buy a flat screen TV last year, the BEST BUY salesperson did NOT say that if I purchased it online it would be inferior quality or second grade. I just don't understand this tactic by local stores, it's just so obvious. I guess when selling products some business owners throw ethics out the door to keep the lights on.

So why is FloorMall.com cheaper?

As far as our pricing goes, I hope that is obvious also. If not then ask yourself this. Why is Wal-Mart so much cheaper than their competitors? Volume. The sheer volume of flooring that we sell can be staggering for a local retailer. In some cases we sell more flooring in our first hour of business than some retailers sell all month.

Why do you not display pricing on some of your products? Some of your online competitors do!

This has to do with Minimum Advertised Pricing (MAP). Some manufacturers are starting to request and require that online dealers advertise a minimum price. Let's not get this confused with Manufacturers Suggested Retail Pricing (MSRP). They are worlds apart. MAP pricing is required where MSRP is suggested. Online sales, whether flooring or electronics, are so massive compared to any one local market it is hard to compete with companies like Floormall.com.

How does it affect Floormall.com to decline to advertise pricing on these products?

It's simple, we WILL NOT gouge the customer with pricing. To be honest with you, from an industry insider, MAP pricing forces a retailer, local or online to mark up products, in my opinion, in excess of market value. In my opinion it is pure price gouging. We will not partake in overpricing products, EVER. Pricing has to be fair to the consumer. So, when you are shopping on our sites and see this "To accommodate Manufacturers and Local Vendors, we are withholding MAP Pricing for certain Product Lines. Call 888-932-3566 or click here for a custom quote on this product", you will now know that we are protecting YOU, the consumer from overpaying on your next purchase.

Will I receive a Manufacturer's Warranty if I buy online?

YES, why wouldn't you? We hear hundreds of consumers weekly say, "I just left Manufacturer X's website and they say they will not warranty a product that is bought online". The real question is, is it legal for manufacturers to limit their warranties based on whom you buy from.

When put that way, it would make some consumers mad.

And rightly so! Will you get a warranty? Yes! Here is why. In 1975 the Federal Government enacted a law called the MAGNUSON-MOSS Warranty ACT. Section 108 of the Magnuson-Moss Warranty Act addresses this question directly by indicating that:

"Generally, tie-in sales provisions are not allowed. Such a provision would require a purchaser of the warranted product to buy an item or service from a particular company to use with the warranted product in order to be eligible to receive a remedy under the warranty."

Essentially, this means that the provision on your warranty which requires you to buy ONLY from a particular company or a type of company (i.e. online store or brick-and-mortar) as a condition to the use of the warranty is not allowed. Whether your point of purchase was from an online store or a retail establishment, the warranty can be used and applied as intended. You can find it here also. business.ftc.gov/documents/bus01-businesspersons-guide-federal-warranty-law

Rest assured, we won't sell you floors without reasonable warranty terms, this is part of our committment to each and every customer.

Why is there a minimum order requirement?

This question can be a tricky one to be honest with you. It has to do with Shipping damages. Flooring, even though durable once installed can be very fragile during shipping. A great example is Ceramic and Porcelain tiles. Once laid down are virtually industructable but on a pallet in the back of a semi-truck traveling 2500 miles can break like glass. This is usually NOT the case in orders above 200 sqft.

Why is that?

When a customer orders 200 sqft or more of product then the flooring must be banded and strapped to the pallet making the flooring more secure in transit. Anything under 5 boxes is usually shipped via UPS, DHL or Fedex, in single box format. What happens to these I'm sure I do not have to explain. With our volume and number of orders that are possibly under 200 sqft, we would struggle to handle the damage claims that will definitely occur. We are always looking for new and improved ways to ship our products to our customers and this could possibly change in the future.

Why does my business have to be in a commercially zoned location? I.E. I run my Ebay business out of my home. OR I'm a contractor and work out of my truck, can you bring it to my house?

These two question are quite common for us but both have the same answer. It is all about the freight companies. You see, when a freight company picks up your order from one of our warehouses or from the manufacturer they are usually picked up with a 53 foot long semi-truck. This truck will then travel the distance to your home with numerous stops along the way. These same trucks are NOT allowed in residential neighborhoods because of the length and weight of the trucks. Therefore the semi-truck must go to the nearest terminal and freight must be put on a smaller truck that is allowed into your neighborhood.

So this is really about money-saving techniques only possible for certain destinations?

That's right! With this one extra step you now have extra man hours, fuel and time. With our FREE SHIPPING offer you can see how you must be in a commercially zoned location for us to keep your shipping process simple enough save you thousands on your order.

I just got off the phone with a sale representative and they offered me a special price. They said I have to buy within a certain timeframe, like today. Why?

Another great question with an honest answer coming. A lot of our consumers are dumbfounded when we ask them "Are you in the market to purchase today?". This might be the first time you have heard this and might even think it is an unorthodox way of doing business but we must do this simply to see if you are a serious buyer or in the beginning stages of buying.

How does my buying readiness help save money?

One way this helps us keep low overhead is by saving time. An example is when a customer calls to buy part number CB1211. Our site pricing currently is $4.07 per sqft. If the customer is in the market to buy 2000 sqft then we would like to extend a discount and do not mind it if YOU, the consumer ask for a special deal. Its ok!! Here's where the tricky part comes in. This particular product is NOT a stocking item for us. It is actually sitting in the warehouse of the Manufacturer, esentially making this order a drop shipped order. For us to offer you a deeper discount we now have to make a phone call to request cheaper pricing for your order. As you can imagine we are asked the exact same question from the manufacturers sales rep. "Is the customer going to be purchasing today?". This is why you may hear "are you in the market to purchase today."